Our Approach

We structured the app around three key areas:

• My Lenses (user info & prescriptions)

• Tracking (wear time, calendar, usage insights)

• Tips & Info (education, support, and FAQs)

These are accessible with a bottom navigation bar, keeping all major functions within thumb’s reach. Deeper interactions, like order tracking or chatting with support, are nested within these main areas.

 Key design choices included:

• Minimal, purposeful colour: Inspired by more identifiable health apps, we used blocks of colour sparingly to highlight key actions and reinforce brand identity, keeping the interface clean and focussed.

• Playful visual style: Friendly illustrations, rounded type, and warm language invite users in. The app should be fun to use and be empowering.

• Information hierarchy: Essential data like lens strength and remaining wear time are front and centre in the main sections. Subsections are grouped and labelled for ease of use.

• Icon-first navigation: To make interactions fast and accessible, we paired key actions with familiar, intuitive icons that can are immediately recognisable and help navigation, especially important in a vision-related product.

Our research drew on publicly available insights about what matters most to contact lens wearers, grounding our features in real-world needs.

Brand

VidaLens blends the Spanish word vida (life) with lens, evoking the lease of life that contact lenses can offer. No fogging glasses. No barriers to activities and sport. Just clarity, comfort, and confidence. The brand colours with vibrant pinks and blues, signal vitality and joy, a balance between masculine and feminine style. The logo uses a playful sans-serif typeface with circular forms that echo the lens’ shape.